Tag Archives: REI


Role:  Online Art Director Project:  REI Re-branding & Website Drove re-branding of REI.com and established new design, content and photographic styles. Oversaw design team and digital photo studio. Leveraged knowledge of traditional retail and mail order insights gathered over 60 years to drive redesign of REI.com in 1998. Tied with Amazon.com for a Webbie Award […]

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