Microsoft – The IT Guy

Microsoft – The IT Guy

Role:  Creative Direction and Marketing Strategy

Project:  The IT Guy Campaign

Created the IT Guy animated character to appeal to the IT Pro audience to help them with the language and business relevance for their IT recommendations to the business decision makers within their organizations. Created 5 different strips focusing on the key barriers to purchase from both the end customer and the IT implementation; each one showing the pain points in a scenario and highlighting how to work through it.