Homegrocer.com

Homegrocer.com

Role:  Art Director

Project:  HomeGrocer Brand and Website

Defined brand identity, personality, editorial tone, color pallet, etc. Brought digital photo studio in-house and defined brand guidelines for all digital product and feature photography.

Redesigned website with new brand, using content management system with geo-targeted personalization and some of the most sophisticated e-commerce of the day. Oversaw complete creative team, design, editorial and production.